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March Monthly Meeting 4:30 PM Until 6:30 PM / SOCIAL HOUR (6:30 - 7:30 PM)

When:
Monday, March 13, 2017, 4:30 PM until 6:30 PM
Where:
Where: The Holiday Inn - Worthington Worthington, OH 43085
7007 N High St
Worthington, OH  43085
Category:
Monthly Meeting
Registration is recommended
Payment In Advance Or At Event
No Fee
No Fee
$15.00
No Fee
Speaker:  Kristen Beireis
Topic:  Values and Marketing: Where who you are meets marketing success through the ICF Core Competencies Lens
CEU: 1.0 Core Competency


4:15 pm - 4:30 pm - DOORS OPEN
4:30 pm - 6:30 pm - MEETING
6:30 pm - 7:30 pm - SOCIAL HOUR

*Registrants agree to the ICF Columbus Charter Chapter photography release unless they have otherwise notified the registration table at the meeting.


The problem with most marketing training is it teaches you that success comes from doing things “right” or “following the plan provided”. That’s great, except that it’s a very external point of view. As coaches, we know that success is more about the internal state than it is about the external doing.

It’s time to go inside and apply who you are to your marketing success. Prior to the session, it's recommended that you take the Core Values Index™ so you know what your top value is. Yes, you read that right. We’re bringing values into the marketing space. Why not? We use values to help our clients create success, don’t we?

Learning Objectives:

1) Use your personal values to define what marketing strategies to use.

2) Practice listening for the WHY. 

3) A way to build trust and intimacy through marketing.

4) How to ensure you are marketing your business in an ethically responsible way. 

5) One, personalized, easy to follow concept that will successfully drive your marketing actions forward.



About Kristen Beireis

Kristen Beireis was once a wide-eyed Broadway Musical Theatre star wannabe.  For 6 years, she lived on the East coast pursuing her dream.  She followed all the advice she’d be given on how to make it.  In the process, she compromised her values and made choices that didn’t honor the loving, compassionate person that she is.  She came close to losing the love of her life, but luckily, she woke up, got back in alignment with her values, and shifted her entire life to honor who she is.  Kristen now helps independent coaches honor their values in every piece of their marketing.  She helps her clients find their unique combination of words and strategies to help them stand out in the marketplace.  Kristen believes that each Coach is as unique as tie-dye.  When they trust in that uniqueness, they capitalize on it.

Kristen combines more than 15 years of marketing experience, but her commitment to supporting the coaching industry goes deeper than her day-to-day work.  She was the Marketing Chair for the ICF Midwest Regional Conference for 3 years and has taken the position of VP of Membership within ICF Ohio Valley this year.  As a Coach Kristen has been honing her skills and holds an ACC designation with ICF.  In 2015, she received the high honor of being chosen as ICF Ohio Valley Coach of the Year. Kristen believes life was meant to be enjoyed and that includes marketing.  You can find out more about Kristen and her work at CoachesMarketingSource.com.



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